Proudly saying “It’s Covered” since 1917
For over 100 years, Wolverine Mutual Insurance Company has proudly told our policyholders that “it’s covered” when they need that assurance the most. Our legacy of longevity has helped multiple generations of people in Michigan, Indiana and Wisconsin feel more secure and we hope you, too, will be a part of our story over the next 100 years.
As a mutual company, we have no private investors to satisfy. Our business is simply to take care of our policyholders. If we succeed everybody wins.
For many years we have been recognized by our independent agents as a top 5 provider of customer service from policy management to claims handling to payment accommodations. These honors underscore our emphasis on service to our valuable policyholders.
OVER 100 YEARS OF SERVICE
1913 – Founder E. Bruce Laing
Laing earns his law degree from the University of Michigan. A year later, he marries Elizabeth Sweet and they make their home in Dowagiac, Michigan.
1917 – The Beginning
The Wolverine Mutual Motor Insurance Company is formed on March 20th, 1917.
The first board of directors consists of prominent southwest Michigan manufacturers, doctors, retailers, and businessmen. The new company’s first annual statement reflects $6,673 in written premium.
1923 – 1945 — The Beckwith Building
Wolverine runs operations in the Beckwith Building in downtown Dowagiac. The Beckwith was also a favorite stop in those days for theatrical companies traveling between Chicago and Detroit.
In 1942, the company’s 25th anniversary year, written premium had increased to $171,690.
1946 – 1975 — The Wolverine Building
The Wolverine building was the company’s home for almost 30 years.
A merger with the local City & Village Fire Insurance Co. in 1957 adds property coverages to the company’s portfolio. Wolverine enters the State of Indiana in 1958.
In 1975, the company donates the building to Dowagiac Union Schools for administrative offices.
1975 — One Wolverine Way
Wolverine moves into a unique new office on 80 beautifully wooded acres of property on the outskirts of town in 1975.
In 2003, Wolverine enters the State of Wisconsin. Farmers Mutual Ins. Co of Traverse City is acquired in 2011.
2017 — Our 100 Year Anniversary
Wolverine celebrates its 100th year anniversary in 2017.
This open house event at our Home Office celebrates 100 years of serving our policyholders, strong agency relationships, and empowering our valuable employees.
2021 — Wolverine Mutual Today
The strong leadership of President Jim Laing and Chairman Bruce Laing has positioned the company to compete and thrive in our ever-changing industry.
We remain focused every day on providing a best-in-industry level of service to our agents and policyholders.
G. Bruce Laing
Board Chairman & Secretary
David Peterson II
General Counsel & Vice President, Claims
Vice President, Marketing
Vice President, Underwriting
Vice President, Information Technology
Director, Agency Relations
Director, Corporate Efficiency
BOARD OF DIRECTORS
At Wolverine our board members are the fiduciaries who take pride in shepherding our future. Our board drives the steady hand in taking care of each policyholder through strong ethics, direction on financial management, and legal guidance. Select the link below to read more about our board members.
A Letter from the President
More than 45,000 policyholders in Michigan, Indiana, and Wisconsin know they’ll hear “it’s covered” when the things they value are damaged or lost. That assurance comes from Wolverine Mutual’s commitment to provide a strong financial future for its policyholders. It is a commitment that has weathered some of our nation’s toughest economic times.